Search engine optimization (SEO) is the process of improving the visibility of a Web site or a web page in search engines via "natural or UN-paid (" organic "or" algorithmic ") search results. In general, the sooner (or place higher in the search results page), and most frequently a site appears in the search results list, the more visitors will receive from users of the search engine. SEO may target different kinds of search, including image search, local search, video search, news search academic research and specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work and what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimization of a website may involve changing the content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promote a site to increase the number of back links or inbound links, is another SEO tactic.
The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and the site content, SEO tactics may be incorporated into the design and development of websites. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other items that have been optimized for search engine exposure.
